Value Proposition Design is critical for all customer-facing teams if they want to stay ahead of the competition. It’s fairly obvious that a sellers products and services play a critical part of that proposition but do you understand the pains endured by the customer and how you could offer relief? What would help the customer obtain gains and what part can you play in their creation?
Pain Relief and Gain Creation might involve adding new services to your portfolio. You can’t alleviate all customer pains but you can address those that relieve extreme issues.
Can you fix underperforming solutions, eliminate obstacles in your customer’s supply chain?How do you make sure your customers sleep easily at night?
Relieving pains often creates it’s own set of gains.
Here at Gradient we can work with you to build a full Value Proposition for all your key customers with a simple process that can be adopted for all customers.